Science Coursework Essay Example

Science Coursework Essay For my science coursework I have been approached to complete an analysis to research the qualities of various sodium hydroxide arrangements. Before the finish of my trial I might want to discover which arrangement would be the best stomach settling agent to conquer acid reflux. Heartburn is when corrosive from your stomach streams back up the throat. I will test three sodium hydroxide (Na) arrangements which have changing qualities, they are named A, B and C. To research the quality of every soluble base I will utilize 4 distinct techniques to quantify the solutions.Phenolphthalein pointer is added to the stomach settling agent to turn it pink. Corrosive is added to the soluble base answer for kill it. The measure of Acid which is added to every arrangement will decide its quality ness. Balance is an irreversible compound response; this is the point at which a corrosive is killed by a soluble base. This sort of concoction response produces reactants which are water and salt. The reci pe for this is: Acid + Alkali Salt + Water.The condition for this examination will be:Hydrochloric Acid + Sodium HydroxideHCl (aq) +NaOH (aq) NaCl (aq) +H2O (l)Apparatus:1 x 250cm3 Beaker,1 x 200cm3 Beaker,Pipette Filler,Pipette,Conical Flask,Clamp,Clamp stand,Test tube,Test tube stand,Burette,Measuring cylinder.Sodium Hydroxide arrangements A, B and C,Hydrochloric Acid,Phenolphthalein (Indicator),Water.Strategy:In request to make this investigation reasonable I will utilize 4 distinct strategies to quantify the corrosive used to kill the stomach settling agent arrangement. I will utilize test tubes, containers, estimating chambers and the burette/pipette. I will test the gear to see which strategy creates the most precise outcomes. Before the finish of the examination I will have the option to distinguish which strategy is the best and in this manner close which gear framed the most exact outcomes.Method 1 (Test Tubes)1. Pour one test tube brimming with the Sodium Hydroxide into a beaker.2. Add scarcely any drops of pointer to turn it pink.3. Include little measures of HCl from the test tubes, into the arrangement and hold up until it turned colourless.4. Record what number of test containers of HCl it took for the answer for be neutralised.Conclusion of this method:By utilizing this technique I thought that it was hard to record the outcomes precisely. I couldn't control my hand when the corrosive was being added to the antacid. This made my outcome untrustworthy on the grounds that the right readings werent taken as the arrangement turned dry. In this manner I won't evaluate this methodology as there are numerous imperfections and makes inconsistent results.Method 2 (Beakers)1. Pour 100cm3 of Sodium Hydroxide in to the littler beaker.2. Add scarcely any drops of pointer to turn pink.3. Utilize the bigger measuring utencil to add the corrosive to the salt. Hold up till the arrangement turns colourless.4. Record the amount HCl was added to the Sodium Hydroxid e.Conclusion of this method:I think this procedure was sensibly solid as there was more corrosive in the measuring utencil than the test tube, so I had the option to stop when the arrangement went dismal. Anyway because of human blunder I dont think I got totally exact outcomes. Likewise as the graduations on the measuring glass were increasingly spread out, me and my gathering couldnt tell precisely the amount HCl was added to the Sodium Hydroxide. We evaluated the vast majority of the outcomes for this strategy. Generally speaking I think this technique is undependable as the outcomes wont mirror the genuine results of the analysis, along these lines I won't evaluate this strategy.Method 3 (Measuring cylinders)1. Empty 100cm3 of Sodium Hydroxide into the estimating cylinder.2. Add scarcely any drops of marker to turn pink3. Empty 100cm3 HCl into an estimating cylinder.4. Add HCl to Sodium Hydroxide until it turns vapid. At that point record the amount HCl was utilized and remove i t from 100cm3Conclusion of this method:I think this technique was precise due to the measure of graduations of the estimating chambers. I had the option to tell precisely how much corrosive was expected to kill the arrangements. This marginally shut the hole for human mistake as the graduations were progressively solid. Be that as it may, it was hard to pour corrosive from one chamber to the next, now and then a couple of drops of arrangement fell outside the estimating chamber. This minor issue could influence the result of my outcomes, along these lines I won't utilize this method.Method 4 (Burette Pipette)1. Empty corrosive into littler container. Empty Sodium Hydroxide into bigger beaker.2. Empty corrosive into the burette up to 0.003. Utilizing the pipette and pipette filler empty 25cm3 of Sodium Hydroxide into a cone shaped flask.4. Add not many drops of pointer to turn pink5. Turn the tap of the burette to empty the Acid into the funnel shaped cup. Hold up till the arrangemen t goes colourless.Conclusion of this method:Because of the measure of slopes on the burette, I accept this is the best strategy. My outcomes were incredibly dependable and I had the option to acquire exact outcomes. There was almost no space for human mistake as the tap empowered me to stop the corrosive when the arrangement went lackluster. Along these lines, I have chosen to utilize this technique on account of the measure of accuracy.Experiment:Method 4 is the general strategy I will use as I believe it to be the best test to discover which Antacid is the strongest.Here is the manner by which to complete the trial, step by step:1. Gather all the gear which is required 1 x 250cm3 Beaker,1 x 200cm3 Beaker,Pipette Filler,Pipette,Clamp,Clamp stand,Burette,Tile,Goggles,Sodium Hydroxide arrangements A, B and C,Hydrochloric Acid,Phenolphthalein (Indicator),Water.2. Clean all the gear altogether with refined water to wipe out any synthetic concoctions from past investigations, (this shou ld be done in the wake of utilizing every Sodium Hydroxide solutions)3. Pour about 100cm3 of the main arrangement (An) into a little measuring glass. At that point utilize a pipette filler to apportion 25cm3 of the Sodium Hydroxide arrangement. Void the arrangement into a cone shaped flask.4. Set up the clasp and stand and secure the burette to the clamp.5. Top off the burette with corrosive and ensure there is no air bubble at the base by permitting the corrosive to run through.6. Record how much corrosive is in the burette. This will be the beginning burette reading.7. Include a couple of drops of Phenolphthalein to the Sodium Hydroxide so it turns pink. At that point place it on the tile, under the burette.8. Open the tap to permit the corrosive to stream into the cone shaped jar. When the arrangement turns dull turn the tap so not any more corrosive can fall into the arrangement (this will make the analysis increasingly solid and accurate).9. Record the last burette reading.10. Take away the beginning burette perusing sum from the last burette perusing to discover how much corrosive was required to kill the arrangement. Record this result.11. Wash out the funnel shaped flagon, and rehash a similar trial another multiple times as the first is only an unpleasant titration.12. After all titrations are accomplished for one sodium hydroxide arrangement, clean all gear altogether with water.13. Rehash the test multiple times for the rest of the Sodium Hydroxide arrangements (B and C)During this investigation I needed to peruse a burette twice (at stage 6 and stage 9), perusing a burette can be very troublesome. This is the correct method to peruse it-A meniscus is bend that is at the outside of the corrosive when is shaped when it is in a burette. The volume is perused at the base of the meniscus. You generally read the burette where the base of the meniscus is. For instance It is imperative to record the outcomes precisely so as to get verifiable results.Here a re three tables for every stomach settling agent I utilized in my experiment.Results:Antacid ARoughTitration 1Titration 2Titration 3Final Burette Reading26.3026.1026.5025.90Starting Burette Reading0.000.000.040.01Total Amount of Acid24.3026.1026.1025.80Average: 26.00 cm3Antacid BRoughTitration 1Titration 2Titration 3Final Burette Reading38.0038.9038.4038.40Starting Burette Reading0.010.020.000.00Total Amount of Acid37.9038.7038.4038.40Average: 38.50 cm3Antacid CRoughTitration 1Titration 2Titration 3Final Burette Reading53.5052.5053.7054.60Starting Burette Reading0.000.010.020.00Total Amount of Acid53.5052.4053.5054.60Average: 53.50 cm3For every acid neutralizer I rehashed the investigation multiple times. The first was consistently a harsh titration. I did this to check whether there is any issue with the outcomes, and to check whether everything is working exact. At that point I can complete the other 3 titrations effectively as I realize that there won't be any issues with the gea r. Likewise I can contrast the harsh outcomes with different outcomes to check whether there are any outliers.Data Explanation:For every Antacid I worked out a normal of the considerable number of investigations, barring the unpleasant titration.The normal sum expected to kill the arrangements were: A = 53.50 cm3B = 38.50 cm3C =Average: 26.00 cm3From the midpoints I can see that Antacid C was the most grounded arrangement and in this manner is the best, it had the option to kill the most corrosive. This sodium hydroxide arrangement would be the best to treat indigestion.To work out the qualities of every stomach settling agent I can utilize this equation:Molarity of Acid xVolume of corrosive from titration/Volume of Sodium Hydroxide solution.Solution A: 1M x 26.00/25= 1.04MSolution B: 1M x 38.50/25= 1.54MSolution C: 1M x 53.50/25= 2.14MFrom this I can tell that Solution C is the most grounded alkali.Also I might want to take a gander at the variety from the aftereffects of every aci d neutralizer titration contrasted with the average.Antacid AFrom this chart I can see that the normal is more like two outcomes and a lot bigger than the last titration. This may show that a slip-up could have happened during the third titration.Antacid BMy results for the second arrangement shifted. Two outcomes were the equivalent and the other was significantly more. The normal was sensibly near every one of the three titrations.Antacid CThe normal of this stomach settling agent arrangement is equivalent to one of the titrations. The titrations show an example, the arrangement perusing toward the end expanded each time.Scientific Explanations:Titrations: A corrosive base titration is a strategy in science that quantifies the convergence of an obscure

Defining Interpersonal Communication Essay Example for Free

Characterizing Interpersonal Communication Essay When requested to recognize relational correspondence from correspondence by and large, numerous individuals state that relational correspondence includes less individuals, frequently only two. as per this definition, a trade between a mortgage holder and handyman would be relational, however a discussion including guardians and four kids would not. albeit relational correspondence regularly includes just a few people, this isn’t a helpful definition. Maybe you are feeling that private settings characterize relational correspondence. utilizing this norm, we would state that a couple on a first date in a sentimental eatery participates in more relational correspondence than a built up couple in a shopping center. The most ideal approach to characterize relational correspondence is by concentrating on what occurs between individuals, not where they are or what number of present.In straightforward way, we can say that relational correspondence is an unmistakable sort of association between individuals. Boundaries to Effective Interpersonal Communication One perspective on boundaries is to partition them into interior and outside hindrances, or natural obstructions. It is critical to know about all the potential boundaries to correspondence, and to consider how these can be survived, with the goal that successful communication can happen either in business or at an individual level. Mental Barriers Mental obstructions may incorporate modesty or shame. Here and there, an individual may introduce herself as being sudden or troublesome when she may really be anxious. One people generalized perspectives on the other party or the gathering he has a place with may likewise give a boundary to correspondence. On the off chance that she is now biased before meeting him, this will cause a hindrance. Social Barriers Adequate styles of correspondence differ between societies. In certain social orders physical signals are luxurious, and contact is increasingly satisfactory. In these social orders, it is commonly worthy to embrace and contact a people arm when you are addressing him. In different social orders this would be unsatisfactory. A few religions have a no-no about individuals from the other gender conveying and especially contacting. Easygoing embracing and kissing would be totally unsatisfactory. Language Barriers A correspondence hindrance might be available in light of the fact that the gatherings don't share a typical language. Mediators and interpreters might be utilized to acceptable impact in these conditions. On the off chance that an individual is hard of hearing or outwardly weakened, this presents an undeniable obstruction that should be tended to before the gathering. Discourse hindrances or dysphasia because of a stroke or other cerebrum issue can introduce an obstruction. The utilization of language and over-entangled language makes boundaries to correspondence. Natural Barriers Natural obstructions to correspondence can incorporate clamor and absence of protection. A domain which is too hot or cold won't be helpful for viable correspondence. A few spots of business are occupied with numerous interruptions, for example, continually ringing phones and other informing frameworks. Three inward boundaries that could influence your correspondence * Negative feelings * Low confidence * Lack of responsibility The negative feelings from past encounters, if not discharged, keep on chasing us and get communicated when we anticipate less. They are activated by comparative circumstances that appear in our life, without deliberately remembering them. Did it become obvious you to get resentful or speak more loudly for something that†¦ was not so much a serious deal? It could be one of those circumstances, that activated past feelings not discharged. For whatever length of time that you don’t recognize and discharge them, they could influence your relational correspondence since others won’t truly know from where your overcompensation is coming from. Low confidence negatively affects relational correspondence. Not having the fortitude to communicate your thoughts (since you accept they’re not commendable), could send an unexpected message in comparison to the one you need to extend. It may delude others, leaving them to accept anything they desire (which may be not quite the same as what you need). Low confidence could likewise appear as absence of certainty, or by not assuming liability for your own activities. Do I have to make reference to the effect on the relational correspondence?! Who might want to invest more energy or team up with somebody who doesn’t assume liability for his activities? Or on the other hand who doesn't confide in himself, and is sitting tight for help constantly? Absence of duty comes for the most part from not realizing what you need, or from not having the boldness to take the correct activities. Absence of duty assumes an enormous job in relational correspondence, since its so natural to spot it†¦ and nobody likes it. How to discuss successfully with somebody who isn't submitted, who doesn’t focus or basically overlooks you? In the event that you ended up in any event once in the circumstances recorded above, when do you think it’s the best time to deal with your own issues: when a comparable circumstance happens? or on the other hand ahead of time, so you are more ready to convey all the more viably in any circumstance?

Dove Essays

Pigeon Essays Pigeon Essay Pigeon Essay Contrast the video pictures with your own psychological pictures and thoughts regarding the sonnet. Has your comprehension of the sonnet changed? 2. Audit the structure of a powerful interpretive sentence. Model 1 Consider the accompanying inquiry from Sound and an example sentence like the benevolent you may build. Recollect that the auxiliary components of an interpretive sentence include: the unique circumstance, an artistic gadget, content models, understanding, and interfacing words that make lucidness. Question: Why are sporadic lines, enjambment, and stops inside a line suitable for a sonnet with a coastline setting? In Dover Beach complex cadenced examples catch the movement of waves moving onto a coastline and pulling back: short and long queues outwardly mimic the waves development; enjambment and interior stops reverberation the synchronous yet contradicting powers of approaching waves and the basic outward draw of the ocean. Model 2 Consider the data in the main different decision question from Meaning and an example sentence like the caring you may build. QUESTION 1: Each refrain of Dover Beach has a particular setting-?proposed through exacting depiction, inference, or illustration. Pick the most exact answer about eating and state of mind in the sonnet: A window perspective on the English Channel, summoning both quiet and pitiful sentiments Allusions to the brilliance of old Greece and the common disaster of human hopelessness The past wonder of an allegorical Sea of Faith and the current truth of despairing The speakers wish for satisfaction and the surrender all expectations regarding a figurative fight scene All of the above Sample Sentence: In all the refrains of Dover Beach, language depicting setting recommends positive and negative mind-sets, a piece of the bigger theme of differentiation passed on by setting-?ocean and land, present and past, genuine and advertorial puts, the individual and society, national and widespread personality. 3. Build in any event ten interpretive sentences. As assets, utilize the inquiries and answers from Meaning alongside your composition. Counsel the sonnet and the Glossary varying. Numerous things may yield more than one sentence. QUESTION 2: In the style of the emotional monolog, the speaker tends to an audience. Verse 3 best represents this audience members nonappearance from the speakers mind; the speaker appears to be lost in his despairing considerations, totally overlooking his sweethearts nearness. Reaction WRITER: What is amusing session the speakers mentality (given the sentimental setting) and his verse voice (given the meaning of a sensational monolog)? QUESTION 3: Analyze the language of the sonnet. The s sound happens over and again as beginning, average, and end sounds in words all through Dover Beach. The sibilants in the principal refrain are ocean, lies, waterways, coast, Gleams, bluffs, stand, immense, sweet, splash, ocean, meets, Listen, stones, waves, strand, stop, tremulous, rhythm, slow, bitterness RESPONSE WRITER: Observe the utilization of is sounds in the rest of the sonnet also. With explicit models, clarify why the reiteration of this hill is fitting, given the setting and state of mind. QUESTION 4: In the primary verse of Dover Beach, the ocean/land words and the words that allude to sound and visual pictures are Sea: ocean, tide, waterways, narrows, shower, waves Land: coast, bluffs, land, stones, strand Sound: Listen, hear, grinding thunder, waves, rhythm, note Visual Images: moon, light/Gleams, Glimmering, peaceful cove, moon-whitened RESPONSE WRITER: Observe the general areas of every one of these four gatherings of words in the refrain. What do these instances of word usage and symbolism add to the sonnets theme of difference and associated alternate extremes? QUESTION 5: Diction passes on both positive and negative dispositions. The words in the main verse that have positive meanings and those with negative undertones are Positive: quiet, full, reasonable, sparkles, flashing, serene, sweet Negative: grinding, thunder, step back, throw, tremulous, trouble RESPONSE WRITER: Think about the thoughts and dispositions conveyed through these differentiating examples of words. Does moon-whitened land have a place with the rundown of positive or negative meanings? Bolster your answer by remarking on the mean inning and areas of words with positive and negative meanings n this and the rest of the verses of the sonnet. QUESTION 6: In the primary refrain of Dover Beach, the theme of differentiation and associated contrary energies is strengthened by these gadgets: 1 . Topographical subtleties: Opposite shores of England and France are associated by water and the speakers perspective 2. Spatial subtleties: Narrow window, close within reach, outlines the removed ocean and land 3. Intelligent perception and direct location: Inward self-reflection converges with social communication 4. Mechanical assembly: Opposing developments of waves are associated by rehashed facilitate conjunctions QUESTION 7: Despite its abnormality, the hymen plan of Dover Beach has important examples. The end rhymes for words in the principal refrain and their examples are ABA: to-night, reasonable, light c:stand, land, strand db:bay, night-air, shower e:roar (rhymes with shore and thunder in verse 3) fog:fling, start, get RESPONSE WRITER: How do these rhymes bolster the theme of difference and associated alternate extremes in Dover Beach? QUESTION 8: The accompanying language decisions and artistic gadgets in the subsequent refrain are corresponding to a component of the primary verse: Allusions: Sophocles and the ?Egan equal the speaker by he English Channel The pronoun it: Heard it alludes to the grinding thunder; brought it matches bring/The everlasting note of misery in The pronoun we: The pronoun we alludes to the speaker and the audience in the main refrain Repetition: Repetition of Begin, and stop, and afterward again start matches back and forth movement QUESTION 9: Clarify the similitude in the initial three lines of the third refrain. Both the ocean and the brilliant support rolled are a piece of the vehicle. The best portrayal of its tenor is IA general confidence once brought together and improved human presence. The tenor of the illustration is its theoretical importance.

Coco Ville Small Chocolate Company - 4125 Words

Coco Ville Small Chocolate Company (Research Paper Sample) Content: University Name Entrepreneur Coco Ville Small Chocolate Company Name Course Name and Number Professor Name Paper Due Date Aysha Al Hashimi the founder and the CEO, Coco Ville Company, was born in 1978 in the United States Emirates and was raised in Abu Dhabi. During her time, she was employed once as a banker. Hashimi swapped her job as being a banker only to start her own nutritionist firm. The firm did not run for a long time since Hashimi lacked the right personnel to steer the firm forward by using their experience. She had little knowledge of the nutrition firm, but her idea when she started it was to capture a majority who at the moment was the time when they embraced healthy living (thecocoville.com). Hashimi from the beginning had an interest in chocolate, and she loved chocolate and brownies. It was during 2006 when she decided to convert her desire for the chocolate and brownies to a business idea. These emerged after working five years in the chocolate industry in the United States since 2002. While being employed in the chocolate firm she realized that the taste of chocolate was everywhere, and everybody was craving for it regardless of their age. That guaranteed her of a broader customer base. Some of the customers who came where she was coming, it was promised that will come tomorrow and the day after. Chocolate is a product that will always have market regardless of the season either may it be winter or even summer. The product can also be used to develop a wide variety of other edible products like cakes. Therefore, starting a firm dealing with chocolate will forever stand and will have consumers at any one time of the year. Having started a nutrition firm and failed, she was very assured that the chocolate firm will survive and will do well. It was because she had the skills and experience required in running the firm as opposed to the nutrition firm that she had less knowledge that contributed to its failure. So far, she had made friends with many consumers in the chocolate firm that she was previously working, and she was sure some of her customers would follow her up. With all those strengths, she was ready and sure of running a successful chocolate firm in Dubai, United States. She started Coco Ville in 2007 and employed one of her friend who they were working with together in the chocolate industry (thecocoville.com). Their goal was to produce good chocolate products to ensure that their customers are satisfied which was the first priority. Hashimi has learned many things regarding to handle a customer so that they can come back. The most and important thing she knew was that a happy consumer will always come back again, and he or she will not come back alone. That is why Hashimi focused so much on the customer satisfaction. She knew that the good testimonials from her customers will mainly steer the business forward. That led her to successfully running the Coco Ville firm and currently the business has grown and has employed forty-two individuals. The firm mainly distributes chocolate and brownie products in wholesale and also in reta il throughout the United States. The firm is focused on satisfying its customers with the chocolate products that it produces. There are so many reasons that contribute to the start of any business whether being big or small. Some of the opportunities are as a result of certain challenges that face us daily; hence we develop a business idea (Amar Bhide, 1994, p. 155). Some others copy ideas from other successive businesses and tend to implement them. The latter gives competition to the existing businesses hence posing a threat to them. Other entrepreneurs interview people living in a certain area to hear their needs. When they realize that people really needs the service they set a business offering the service to the people. From my side, I decided to interview a small business by the name Coco Ville, which is situated in Dubai. It deals with different kinds of chocolates and brownies. It offers them in wholesale like in weddings and others events. The reason behind for invention was after many years of its owner working with chocolate they found it so fascinating because of its sweet and sacred treat. Thes e together with the so much advice concerning it and also the information about it. A majority of the people like it and can eaten many times as you wish. (The Role of Small and Large Businesses in Economic Development, p. 90) It can be eaten by anybody despite their age since it is tastier and sweet. Moreover, most cakes are baked using chocolate for decoration, and it has variety of uses. Chocolate can be molded into so many blends that will be looked at the part of the type of product. Thus, it offers a wide market worldwide and thus makes an opportunity. Coco Ville is one chocolate firm that is doing well in the United States with a promised good future. The firm has been expanding since its formation since Hashimi had employed the right entrepreneurial skills in running the firm. Hashimi will stop at nothing to see the success of her firm. The firm has a bright future particularly with these baby boomer generation. The baby boomer generation has the like for chocolate products, and they have money. What they just need is the products that will satisfy them and which they will always go for them (Amboise, G. and Muldowney, M., 1988, p. 231). Hashimi has extended the functioning of her firm by even accepting orders of distributing her products during weddings and other events. Somebody is just required to order for the products that she or he needs which are delivered during the event by Coco Ville employees. They even have gone to an extent of serving the clientele in the events. These have made the business to be popular even beyond the boundaries of the United States as the best firm of chocolate and brownie products. Coco Ville has also launched its official website where one can order for the products they want online. With this generation of advancement in technology, we realize they mostly do not go out for shopping. Instead they do the shopping online where they order the products that they want which are later delivered to them (Barbara Czarniawska and Rolf Wolff, 2000, p. 539). In its official website, Coco Ville provides the menu for thier customers with the good prices for the different products that they offer. Coco Ville Handmade Fine Chocolate deals with different blends of chocolates and brownies. For example it specializes in Chocolate slabs crunchy hazelnut, Chocolate slabs salt sea caramel, Chocolate slabs sparkle pop, Chocolate slabs popcorn, Brownie, Chocolate hazelnut spread, Thick chocolate drink, fudge, Hot chocolate stick, Cocoa nibs chocolate slab, and Assorted chocolate slab. A majorit y of the product from the organization are chocolate made that are fast moving products. Coco Ville offers services to many events by providing and supplying them with their chocolate and brownie blends. The events include weddings, birthdays, cowgirl parties, and preparing for their customers Coco Ville Chocolate Stations. They are committed to creating beautiful chocolates where the approach is just consulting for specific requirements, theme and personalities which allow them to create something truly unique and memorable. They believe that favors come in all shapes and sizes (Bechard, J. and Toulouse, J., 1991, p. 8). They give different shapes to gifts that you may want to present to your guests and loved ones. Usually, they can give starting from mini-boxed shaped chocolates, childrenà ¢Ã¢â€š ¬Ã¢â€ž ¢s chocolate lollies and confections to our deluxe chocolate banqueting with silver service. (Small Business Administration, p. 66) For any entrepreneur business to succeed in the market, they must put into consideration some four themes that are relevant to succession. The themes of the opportunity business model together with their drivers and dimensions are very essential in the entrepreneurial businesses. These include the impact on the group resources, task behavior, the maintenance process, and the team memberà ¢Ã¢â€š ¬Ã¢â€ž ¢s effects and their personal integration into the enterprise (Boussouara, M. Deakins, D., 1999, p. 211). The top management team resources theme is based on a particular argument that the fundamental resources, skills, and knowledge are mainly needed in order for the business to operate as a team and successfully in the market. When it comes to the knowledge and experience, it becomes very crucial for the entrepreneurs in running their businesses. By possessing the knowledge of the industry where the business will function is essential to the success of the business (Chan, K.F. Lau, T., 1993, p. 365). Those entrepreneurs with an experience of working within a particular industry often bring their knowledge of the industry operation to their business. These becomes particularly imperative when the small firm reaches that size where competition in the wider market cannot be avoidable. That knowledge and skill help the business to have healthy competition since the owner is conversant with practical decision-making processes that they learned during their operation in the other industries. In the case of Coco Ville, we have seen that Aysha had worked in the chocolate industry before establishing her firm. Such skills like learning how to give her customer the satisfaction they need for her to retain them who makes her business to move forward. These have made the Coco Ville business to grow and to have a bright future where promised growth is assured (William J. Baumol, 1990, p. 18). She also learned how to involve creativity in producing the chocolate products. These involve just playing around with the chocolate shapes and sizes. Social capital is a primary proposition of the theory of capital that states that the network of the relationships mainly ...

Failed Relationships in Ernest Hemingways Life and Fiction Free Essay Example, 1500 words

The man blames the couple s unhappiness on the baby, That s the only thing that bothers us. It s the only thing that s made us unhappy (Hemingway, 1986: 275). She continues to seek reassurance that he will still care for her when everything is over, But if I do it, then it will be nice again if I say things are like white elephants, and you ll like it? (Hemingway, 1986: 175). Traditionally, the concept of the white elephant is used to indicate something that is no longer of value to the owner, although it might have value elsewhere (Martin, 1996) and the girl s continued reference to the hills similarity to the beast indicates she is already aware of where the relationship is headed. The insistence of the man that everything would be just like it was before the baby suggests his own delusion regarding their problems and mirrors the problems Hemingway had with women in his real-life (Allen, 2000: 3). In The Short and Happy Life of Francis Macomber , Hemingway reveals his latent f ear of strong women and being dominated as he depicts the story of a middle-aged man who is finally beginning to understand his true worth and his wife, a woman who has nothing but contempt for her weak and cowardly husband. We will write a custom essay sample on Failed Relationships in Ernest Hemingway's Life and Fiction or any topic specifically for you Only $17.96 $11.86/page As the story progresses, it becomes clear that during this, the couple s first safari, Francis fled from the sight of his first lion. There is an interesting parallel in Hemingway s life in that he and Pauline went on their first safari in 1933 (Allen, 2000: 3). The couple s relationship is also characterized in a strongly similar fashion to Hemingway s relationship with Pauline, They had a sound basis of union. Margot was too beautiful for Macomber to divorce her and Macomber had too much money for Margot ever to leave him (22).

Maths Test Papers Ix(9) Std. - 4336 Words

Solved Paper−1 Class 9th, Mathematics, SA−2 Time: 3hours Max. Marks 90 General Instructions 1. All questions are compulsory. 2. Draw neat labeled diagram wherever necessary to explain your answer. 3. Q.No. 1 to 8 are of objective type questions, carrying 1 mark each. 4. Q.No.9 to 14 are of short answer type questions, carrying 2 marks each. 5. Q. No. 15 to 24 carry 3 marks each. Q. No. 25 to 34 carry 4 marks each. 1. Point (–3, 5) lies in the (A) first quadrant (C) third quadrant (B) second quadrant (D) fourth quadrant 2. If ∆ ABC ≅ ∆ PQR and ∆ ABC is not congruent to ∆ RPQ, then which of the following is not true: (A) BC = PQ (B) AC = PR (C) QR = BC (D) AB = PQ ABCD is a cyclic quadrilateral such that AB is a diameter of the circle†¦show more content†¦(ii) In the classroom discuss what conclusions can be arrived at from the graph. 20. The taxi fare in a city is as follows: For the first kilometre, the fares is Rs 8 and for the subsequent distance it is Rs 5 per km. Taking the distance covered as x km and total fare as Rs y, write a linear equation for this information, and draw its graph. Find the volume of a sphere whose radius is (i) 7 cm (ii) 0.63 m 22. In parallelogram ABCD, two points P and Q are taken on diagonal BD such that DP = BQ (see the given figure). Show that: 21. (i) ∆APD ≅ ∆CQB (ii) AP = CQ (iii) ∆AQB ≅ ∆CPD (iv) AQ = CP (v) APCQ is a parallelogram 23. ABCD is a parallelogram and AP and CQ are perpendiculars from vertices A and C on diagonal BD (See the given figure). Show that (i) ∆APB ≅ ∆CQD Material downloaded from http://myCBSEguide.com and http://onlineteachers.co.in Portal for CBSE Notes, Test Papers, Sample Papers, Tips and Tricks (ii) AP = CQ 24. The following table gives the distribution of students of two sections according to the mark obtained by them: Section A Marks 0 − 10 10 − 20 20 − 30 30 − 40 40 − 50 Frequency 3 9 17 12 9 Section B Marks 0 − 10 10 − 20 20 − 30 30 − 40 40 − 50 Frequency 5 19 15 10 1 Represent the marks of the students of bothShow MoreRelated_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagescurrently writes a column for Stats magazine. Chris graduated from Iowa State University with a major in mathematics and, while acquiring graduate degrees at the University of Iowa, concentrated on statistics, computer programming, psychometrics, and test development. Currently, he divides his duties between teaching and evaluation; in addition to teaching, he is the assessment facilitator for the Cedar Rapids, Iowa, Community Schools. In his spare time he enjoys reading and hiking. He and his wifeRead MoreA Concise Guide to Market Research Using Spss71933 Words   |  288 PagesDepartment De Boelelaan 1105 1081 HV Amsterdam Netherlands emooi@feweb.vu.nl Prof. Marko Sarstedt Ludwig-Maximilians-University Institute for Market-based Management Kaulbachstr. 45 80539 Munich Germany sarstedt@bwl.lmu.de ISBN 978-3-642-12540-9 e-ISBN 978-3-642-12541-6 DOI 10.1007/978-3-642-12541-6 Springer Heidelberg Dordrecht London New York # Springer-Verlag Berlin Heidelberg 2011 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concernedRead MoreInvestment Bodie Kane Notes30163 Words   |  121 Pagesissued in denominations greater than $100,000 are usually negotiable. Shortterm CDs are highly marketable. 3. CP: commerical paper, large companies often issue their own shortterm unsecured debt notes rather than borrow directly from banks. Very often, CP is backed by a bank line of credit, which gives the borrower access to cash that can be used to pay off the paper at maturity. CP maturities range up to 270 days. Usually, it is issued in multiples of $100,000. So, small investors can investRead MoreProject Mgmt296381 Words   |  1186 PagesIntegration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 6.5.3.1 Setting a resource schedule 6.5.2.4 Resource leveling 7.2 Setting a cost and time baseline schedule (1.3.5) [8.1.3] 6.5.2.3 Critical chain method Chapter 9 Chapter 10 Reducing Project Duration Leadership Chapter 2 Organization Strategy and Project Selection 1.4 Projects and programs (.2) 1.4.1 Managing the portfolio 1.4.3 Strategy and projects 2.3 Stakeholders and review boards 12.1 RFP’s and vendorRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesLisa Rinaldi Full-Service Project Management: Christian Holdener, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Courier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall

Basic Marketing Principles of Malaysian Airlines - Free Solution

Question: Describe about Concept and process of marketing, Concepts of segmentation, targeting and positioning, and Marketing mix in different contexts of Malaysian Airline? Answer: Abstract This report will contain in depth analytical and descriptive information on Malaysian Airline in perspective of marketing processes and practices in existing and potential scenario that involves segmentation, targeting and position strategies. This report will focus on current scenario of Malaysian Airline and identified tragedies happened with MH17 and MH370. Considering these bad incidents that impacted on overall brand reputation of Malaysian Airline along with impact on market share this report will discuss on how the airline will redefine, design and develop its new product and service to create more competitive advantage in existing and potential market. The report will present information on best possible option in terms of new product and service development and their marketing strategies to target customers and regain market share. The entire report will divide in four sections and multiple sub sections that will present marketing strategies and problem addressing approach / practice of the Malaysian airline. Getting Tired of Never-Ending Assignments? Hire an Expert from MyAssignmenthelp and Get the Necessary Assignment Help at a Reasonable Rate. Introduction Malaysian Airline is one of prestigious airline brand in airline industry that provides their services in 80 destinations worldwide with larges workforce. Each day around 37,000 passengers travel through Malaysian airline. The Malaysian airline has gained its market and brand reputation because of its excellence service, hospitality practice, warmth and friendliness culture. In the below sections and subsections covered difference marketing process and strategic approaches in perspective of identify and introduce solution in against of existing and potential problem which reflect less control on air traffic management practices and safety concerns. The report will focus on marketing communication practices and elements of marketing process in terms of enhance the overall presence of Malaysian Airlines. 1. Concept and process of marketing 1.1 Concept and element of marketing process American marketing association has defined concept of marketing as set of activities, processes, creation, communication, offers and share values for customers, clients, stakeholders and society. Similarly, Kotler defined marketing as set of social and managerial processes which provide values in the form of products and services that cater individuals and groups wants and need. On the basis of above concept of marketing that presented by AMA and Kotler indicate and focus of customers and markets need and want through different set of social and managerial processes to cater products and services. With respect to above concepts the Malaysian Airlines which is one of largest airline and provide range of service in overall 80 destinations in worldwide. Every day near about 37,000 passengers are travelling through Malaysian airline. To develop its brand value and market competitive presence the Airline focus on warmth and friendliness culture, impressive hospitality, quality service. The best cabin crew, unique Malaysian hospitality, culture helps to communicate its value based services for its target market. Difference set of processes Malaysian Airline has introduced to defined its values based services and communicate same to its customers. (Ama.org, 2014) Below points define strengths, weaknesses, opportunities and threats of Malaysian Airline in perspective of marketing strategy: Strengths Malaysian prestigious and quality hospitality. Worldwide presence and covered 80 destinations in worldwide presence along with provide platform to travel 37,000 passengers each day. Effective and efficient marketing communication practices and processes Support from Malaysian government Customers centric approach Weakness Unwanted past events that involves planes crashed that impacted overall brand image of Airline and reflect lack of operation control system. Depending on international moving traffic Limited market share Opportunity More expansion scope to have or increase market presence that impact on market share Focus and introduce more domestic and international route to cover more destination Enhance airport facility services Threats High amount of expenses of fuel and continuous increase of fuel price Rapidly change in government rules and regulations The above identified key strategic practices and processes explained marketing activities of Malaysian Airline. The modern concept of marketing focuses on customers oriented strategies and practices. The major activity of marketing is to identify customers, communicate them about products and service by identifying their want and need. Similarly, Malaysian Airline has identified customers' preference during travelling that includes hospitality services, security and safety and more destinations. The organization is continuously focusing on all these parameters and trying to arrange excellence service for their target market. (Sagar, 2014) 1.2. Cost and benefits of market activities Many marketers supported and justified how marketing activities is essential important for any brand building and maintaining that brand in existing and potential markets. Simultaneously, these marketing activities define and design in such manner that will provide larger customer satisfaction and communicate value based products and services that company is catering. In case of Malaysian Airline, there was happened some bad event / tragedies with flight MH370 MH17 back to back in last six months. However this airline created good brand image in terms of their services practice and overall culture strategies. Generally in such cases plane crashed, airline prefer rebranding option but here due to back to back two cases and high amount of loss in terms of plane cost, confidence of their existing and potential customers, overall volume of sales and all impacted badly the Malaysians business. Here, the company needs to market and communicate their customer about key highlight of future approach and practice of Malaysian airline to prevent such incidents to regain market share and customers confidence. The Rebranding strategy is little challenge as this carry high cost. But through high amount of marketing strategies the Malaysian airline can achieve their targets: Creation of new advertisement message that include preventing steps and assure more safety. Continue with Warmth and friendliness culture. Focus on hospitality management and also focus on services that cater in airport area. 2. Concepts of segmentation, targeting and positioning 2.1. Macro and micro environmental factors that influence marketing decisions Malaysian airlines systems have faced huge challenges due to many factors such as full-service carrier airline companies in other countries. Micro environment factors: Competitors are the major issue in high edge of competitiveness. Porters five forces To evaluate the micro-environment of Malaysian Airlines systems, the Porters method would be used: Threat of new entry: Malaysian airlines systems have not been impacted by new threats for the international phase because the company has been able to sustain for long term. There could have chances of new entrants in the market because these mergers might provide competitive offers to their customers. Customer bargaining power: The selection of customers for choosing the airlines are preferable with variety of offerings and customers have high power of bargaining to fly at the price they are willing to pay. Suppliers power: Malaysian Airlines had bought a few aircrafts from airbus and Boeing and Airbus has high power towards their customers because they monopolize for a very long time and offers high quality safety measures. Substitutes: Travelling through air is environmental friendly and saves high time. Competitive rivalry: Malaysian Airlines offers attractive promotions and discounts to their customers to survive in the competitive world. Customers The airline industry is full of operators from many locations and no company has a monopoly on flights. Thus, Malaysian Airlines should focus on the customers behavior and demand. Macro environment Pest factors would relate to macro environmental analysis. Political factors: Malaysia has attractive travel places and government promotes and manages the tourism assets to implement policies and legislations. Economic factors: Malaysia has been categorized as a developing country and the purchasing power of the people has been stressed by many other competitors. Social factors: Government has implemented major ways to boost the industry in maintaining the attractiveness for excellent hospitality. Technological factors: Malaysian Airlines offers online services for their customers to book the tickets online and to offer packages such as bookings of hotels etc. Malaysian Airlines has also been offering excellent and digitalized screen that consists of movies, music etc. Demographic environment Population has a huge impact on the sales of Malaysian Airlines and the increase in the number of population also impacts the sales. At the same time, the demand of the product also increases. (Thakor Mistri, 2012) 2.2. Segmentation Market targeting is a marketing concept that helps marketer to meet the market goals into success. Market segment is divided into different areas known as geographic, psychographic and demographic segments. Demographic segmentation: According to demographic research, the average age of passengers of Malaysian Airlines is 14.6 years and it ranges from 25 years and above. Most of the passengers possess high income to use the services and business people travels all the time. Geographic segmentation: Quantas Airways follow the Kangaroo route that offers flights from Europe to Australia as well as New Zealand gateways with respect to Kuala Lumpur international airport within 4-5 hours. (Nag, et.al, 2007) 2.3. Targeting strategy With the entry of low cost carriers, the competition for the full service airlines likes Malaysian Airlines increased so that the company can segment its market and target only high class premium business level customers for whom luxury is most important and the customers who are not concerned about their budgets. The company should focus on differentiated marketing so that the company could be able to retain the targeted customers. Very low cost product differentiation will help Malaysian Airlines to succeed at a very low cost and this will provide them best experience and the customer will also agree to pay the price for the superior services. 2.4. Buyer behavior affects marketing activities Consumer tastes and preferences influence customers to purchase the products and consumer behavior theories are developed within cultural contexts by studying the behavior of people within each country. Social factors could be elements that comprise the term motivation and also influence by the motivating agent. Customer satisfaction and loyalty are major factors that impact customer behavior. Psychological factors include the level of trust and the influence of social and cultural factors are major constraint. Buying behavior is made up of internal and external factors that explain the consumers buy certain products. Two supply and demand circumstances can impact the type of marketing for Malaysian Airlines products when the product is in high supply and demand is scarce or when the product is scarce but there is a high increase of demand. (Vogt, 2015) Example: By having the customers sign up to a face book page, one can interact on a personal matter. The advertisements help the company to run in a competitive edge. 2.5. New positioning for Malaysian Airlines Malaysian Airlines could position itself with the targeted strategy and positioning strategy. The company can build its brand image in the minds of consumer and with respect to high quality products. To gain the competitive edge, the company can develop the cost leadership strategies involved in the transformation plan. This way, the company can gain the competitive advantage to improve the experience and to make the decisions with respect to price. The competitive strategy could be developed with an intense competition and Malaysian Airlines is strongly pushed by low cost carriers with low fares. This way, it would be able to improve the product quality and services at low cost. (Wong Musa, 2011) Positioning strategy: By being the first to maintain the unique place in the minds of the consumer For example: Miller Lite was not the first light beer but it was known to be placed as a light beer. Similarly, Lowenbrau was the popular German beer in U.S. but Becks beer was placed as a unique place with the help of advertisement. 3. Individual elements of marketing mix 3.1 New product and service The new product and service development completely depend on move or step towards existing problem solving characteristics. The existing and major problem associate with last tragedies happened with Malaysian airplane MH370 and MH17. So, the possible move in terms of product development should be related with more safety and security system for passengers and planes. With respect to all scenarios the best possible new product would be effective and efficient aircraft tracking capabilities and system, new enhancement in overall communication system between airlines and air navigation services operators, Range of technology enhancement to make more effective aircraft tracking process and global air navigation infrastructure. Through these product and services enhancement and development the Malaysian airline will be achieve their vanished brand reputation. Safety and security is prime concern for travelers. So, system and process to create more effective and efficient safety and securi ty of plane and travelers create competitive advantage in coming future. (Withley, 2015) 3.2. Distribution is arranged to provide customer convenience Customer satisfaction helps to get the highest level of success. With high level of service, total customer satisfaction and loyalty increases by the company. Thus, the unique development of solution meets the customer needs and relates the recommended customer satisfaction activities to business goals and objectives. The major strength is to serve excellent ambassadors on behalf of the customers. The common approach of customer satisfaction measures the products or service by the company to meet the needs and expectations of customers. Customers might get dissatisfied with the products or services offered by Malaysian airlines for variety of reasons. (Bolton Tarasi, 2015) 3.3. Prices are set to reflect an organization objectives and market conditions The major reason of price setting is to explore the pricing methods that service companies adopt in terms of setting the prices along with the service. This will influence the organizational as well as environmental characteristics. To achieve the objectives, the data and information could be gathered via personal interviews and observations in 170 companies operating in multiple sectors. 3.4. Promotional activity is integrated to achieve marketing objectives To establish the objectives and budgeting for the promotional plan, there is a huge importance of objectives with respect to planning and decision making. Objectives are specific, attainable, measurable, realistic and quantifiable. It is stated in the marketing plan and is understood with the marketing plan. Experimental objectives such as sales and market share increases success of the business. Therefore, the time given for reaching the objectives should be practical and achievable. (Sway, 2015) 3.5. Elements of extended marketing mix The marketing mix is the mixture of marketing activities that the relation is associated with the association to meet the needs of the targeted market. Thus the marketing mix could consist with 4Ps such as: Products are produced with high quality that could fit the needs of the consumers and Malaysian Airlines offers huge range of services at low cost depends on the market segment. The support of marketing of the products is based on the appropriate promotional as well as advertising strategies. Thus, the elements of marketing mix such as product, price, place and promotion enables to meet the target goals and satisfy the needs of the customers. The three extra Ps such as physical evidence, process and provision of culture also are relevant to meet the service mix such as: The physical evidence was not very important to the consumer but in todays modern world, consumers come into contact with products or services and expect high level of quality. They also expect good volume of presentation. Provision of customer service depends upon service industries and customers are loyal to serve them well. The queries are handled properly with the face to face interaction and this way, the company is able to maintain strong customer relations. Process: This is associated with customer service and it makes an organization effective. Therefore, the marketing mix should be relevant in service industry to meet the needs of the customer. (Wong Musa, 2011) 4. Marketing mix in different contexts 4.1. Plan marketing mix for two segments Market segment refers to the major activity in the process of marketing. It can be identified on the basis of consumer characteristics and Malaysian Airlines could use two different segments of market with respect to wealth and the level of customers is price conscious. Target market does not end with segmentation and it refers to aimed at the segment. Thus, the segmentation strategy will be dependent on income based and price consciousness. It should be designed to meet the needs of an individual where the customers will be able to pay the air fares successfully. Many of the consumer market segmentation can be applied so that the manager can implement its own plan. The two narrow segments help to tailor the needs. Objectives and issues in one consumers packaged products category will be helpful to reach the success. The introduction of new products to replace the existing product could harm the marketing mix. (Icao.int, 2015) 4.2. Differences in marketing products and services Business marketing is the major concern of marketing the product as well as service to the other companies and use the product in combination of used products in the process of business. Consumer marketing is direct marketing based on an individual and consumer. It is essential to use both the types of marketing where issues could be different. Thus, the selected target market and their choices like price, promotion, and distribution are dependent on those target segments. The nature of business purchase is influenced by decision makers and professional buyers. 4.3. International marketing differs from domestic marketing The terms known as domestic and international marketing are interchangeable at the present scenario. When talking about marketing theories, international marketing is the stage in the evolution of global marketing. Domestic marketing: Companies manufacture goods and sell those goods within the country itself. So, there is no phenomenon of international marketing in it. International marketing: International marketing refers to the company that sells products to multiple countries and the approach is called as polycentric that makes different products for different countries. (Gundlach, 2007) Therefore, the major difference between the international as well as domestic marketing is that the global business instead of operating different products to different countries increases and provides a single product to the globe. (Oyewole, Sankaran Choudhury, 2007) Conclusion In conclude, The Malaysian Airline is well known and reputed Asias largest airline brand but due to some tragedies and bad events back to back with MH17 and MH370 the organization is facing challenge to retain its market share and brand image. The report indicate that best possible solution against these problem will be introduce and enhance more control, security and safety system to create effective and efficient traffic tracking, plan and navigation of plane. In existing scenario the key marketing strategies should be based on create awareness and assure customers for more safety and security in terms of travelling through Malaysian Airline. References Ama.org. 2014. About AMA: Marketing. 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